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Disney's answer to the Labubu craze lands in London this month. The Disney YuYus Boutique pop-up opens at 19 D'Arblay Street, Soho on Friday 26th June 2026 for three days only, giving UK fans their first chance to buy Wave 2 of the new collectible clip-on characters before they reach shops this July. Entry is entirely free, but this is a ticketed event, that is following hot on the heels of the sell-out success of the London-based Grogu Cafe pop-up in May.
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Must Know Details About Disney’s YuYu Boutique Pop-Up
This pop-up is one for fans of a blind box, and those who love a good Disney themed bag charm perfect for styling summer inspired park outfits and summer UK outfits in pastel shades. Here is everything you need to know if you don’t want to read any further:
Dates and opening times | Friday 26th June 2026: Saturday 27th June 2026: Sunday 28th June 2026: |
|---|---|
How to get in? | Free entry, but ticket needed |
Where to get tickets? | |
Where is it? | 19 D'Arblay Street, W1F 8ED, Soho |
What’s a YuYu? | A YuYu is a blind box plush figure with a vinyl face |
What to expect | You can buy Disney YuYus There are also YuYu themed desrts from ChocoFruit |
What is a Disney YuYu Blind Box; why are UK collectors talking about them?
Disney YuYus are collectible soft key rings with vinyl faces from Simba Smoby. Each YuYu features a beloved Disney character, initially Stitch from Lilo & Stitch and Winnie the Pooh, reimagined in a fluffy animal-inspired costume. They’re about 10-12cm tall, and each comes with a carabiner clip so you can add it your bags, backpacks or keys. They are designed to fit with the current bag-charm trend.
The blind box format is a big part of the marketing and fits with the styling to match Pop Mart's Labubu figures. You don't know which character you'll get in the collection until you open it. Each range contains nine figures to collect, including a rare mystery figure with an approximately 1-in-40 chance of getting it.
Smyths Toys stocks Wave 1 (Stitch and Winnie the Pooh), but it is out of stock for delivery at the time of writing so you need to pop in store. The range is also available on Amazon, and you can expect to pay around £15 for a Wave 1 YuYu.
The Soho pop-up, however, is specifically focused on Wave 2. This means anyone grabbing a ticket to head to the pop-up at the end of June will be among the first people in the UK to get their hands on the new characters, weeks ahead of their wider retail arrival in July. And as of yet Disney have not released a list of which characters are included in the launch. This makes it a must-attend event for anyone who needs the latest bag charm, and loves Disney.
Where and when is the Disney YuYus pop-up in London?
The Disney YuYus Boutique pop-up runs from Friday 26th to Sunday 28th June 2026 in Soho. D'Arblay Street is tucked just off Carnaby Street in the heart of Soho. If you’re heading in from the Underground, the nearest stations are Oxford Circus (Central, Bakerloo and Victoria lines), Tottenham Court Road (Elizabeth, Central and Northern lines) and Piccadilly Circus (Bakerloo and Piccadilly lines), each within a short walk.
This reveal really is designed for the Disney fans living down South, and unless you are a super fan of Disney Yuyu’s it is unlikely worth the effort and cost of heading into Soho, London for this event if you live in the North.
The boutique pop-up features:
photo-ready corners built for sharing on Instagram and TikTok
themed treats from Chocofruit to buy
an interactive reveal experience to help you find your ideal YuYu companion
A blind unboxing station is also part of the visit
And if you;re looking for more of a Disney shopping fix afterwards, the Disney Store on Oxford Street (350-352 Oxford Street, W1C 1JH) is about a 15-minute walk.
Do I need a ticket for the Disney YuYus Soho pop-up?
It’s a free event, but you do a need ticket to get in, which will give you a morning or afternoon time and you can get from: Disney YuYus Boutique, London Tickets | Disney Tickets UK. Walk-ins are permitted on a first come, first served basis, but there is no guarantee of entry with the walk-ins.
The pop-up runs over a weekend - Friday 26th, Saturday 27th and Sunday 28th June 2026. Based on Disney's track record with London pop-up events including the Star Wars Grogu Cafe and the Winnie the Pooh immersive experience, Saturday 27th June is likely to be the busiest day.
Magic in a Minute
The Disney YuYu pop-up boutique looks like it will be a great free event for UK Disney fans in the south looking to grab a trendy summer bag charm perfect for outfits in the UK or for Disney bound looks in Disneyland Paris or Disney World. This is an event aimed at fans of a blind box, Disney characters, and bag charms.