https://ridingthemagic.uk/about/terms-of-service
https://ridingthemagic.uk/about/contact-us
A seven-piece Disney x Formula 1 collection and a full character takeover is arriving at Silverstone for the 2026 British Grand Prix, which runs from today, Thursday 2 July to race day on Sunday 5 July.
For UK Disney fans this is a rare chance to grab exclusive Disney merchandise and see West End-scale Disney entertainment here in the UK. The Silverstone Disney takeover marks the European debut of Disney's "Fuel the Magic" campaign, and it's spilling well beyond the F1 race circuit into central London.
Stay updated with our newsletter
News, insights, tips and exclusives to your email - free, of course!
What to expect from the new collection in a nutshell
Disney has launched a limited-edition Disney x Formula 1 range for the 2026 British Grand Prix (2-5 July, Silverstone).
A seven-piece collection plus a new F1 ACADEMY range are available at the trackside fanzone, the F1 Hub on Oxford Street and online at fanatics.co.uk (that’s live now).
The Disney Store on Oxford Street has an exclusive Mickey plush and collectible pins,
UNIQLO is stocking a six-piece Disney x F1 collection across four London stores: it’s UK debut.
What's in the new Disney x F1 collection?
The centrepiece of the new merch launch is a seven-piece Disney x Formula 1 collection that Disney has created specifically for the British Grand Prix. Alongside it, Disney has launched a brand-new Disney x F1 ACADEMY range, also timed for Silverstone.
Speaking about the significance of the drop for UK F1 and Disney fans Claire Terry, Senior Vice President Disney Consumer Products, said:
"The British Grand Prix is widely considered the home of motor racing. It's another great milestone in our exciting partnership and our iconic characters will contribute to its legendary history. This weekend is a continuation of our commitment to creating cultural moments and growing brand relevancy,"
The wider drop leans into the kind of pieces you'd expect to see fans wearing round the circuit:
Disney x Formula 1 t-shirts and caps: the everyday, wearable core of the range.
A Mickey Mouse plush: exclusive to the Disney Store.
Collectible pins: the natural gateway buy for anyone who already trades or displays Disney pins.
The Disney x F1 ACADEMY range: the newest addition, debuting at Silverstone.
https://ridingthemagic.uk/about/terms-of-service
https://ridingthemagic.uk/about/contact-us
Where can you buy the Disney x F1 range?
The Disney x F1 range is not only available at Silverstone this weekend; the online range is available to buy right now.
Who’s selling it? | What's on offer? | Where to buy? |
|---|---|---|
fanatics.co.uk | Seven-piece Disney x F1 collection + F1 ACADEMY range | Online, you can get it now: Formula 1 X Disney Mickey Glow T-Shirt - Ivory |
Trackside fanzone | Silverstone Full collection + F1 ACADEMY range | Race weekend onsite at Silverstone, ticket to the Grand Prix needed |
Paddock Club | Silverstone Apparel, accessories + Disney x F1 photobooth | Hospitality access |
F1 Hub | Oxford Street (London) | Collection stocked in the hub Central London, you can go in store and buy |
Disney Store, Oxford Street, (London) | Store takeover, exclusive Mickey plush + pins | Shop in store now Shop the range online at Formula 1 x Disney | F1 Gifts | Disney Store |
UNIQLO: four London stores | Six-piece Disney x F1 collection | Buy in store in the London locations Buy select items online at UNIQLO |
You can get Disney x F1 merch at Silverstone Grand Prix, at London store locations, and online.
What's happening at Silverstone over race weekend?
In a first for the circuit, Disney Theatrical Group is bringing the scale of the West End trackside, with special performances from The Lion King and Hercules. There will also be surprise appearances from Mickey Mouse and Minnie Mouse across the weekend; the kind of unplanned character moments that usually only happen inside a park.
For a bit of Disney x F1 retail therapy head to fanzone and the Paddock Club. There's also a Disney x Formula 1 photobooth to grab a picture to take home. Keep an eye on events schedules for the day/s you visit so you don’t miss performances.
If you don’t have tickets for the British Grand Prix yet, there are only tickets left for single day entry on Friday and Saturday, not Sunday’s race day.
https://ridingthemagic.uk/about/terms-of-service
https://ridingthemagic.uk/about/contact-us
Events beyond Silverstone this weekend
If you’re in London and around Oxford Street this weekend and want to celebrate the Disney x F1 collaboration:
The flagship Disney Store on Oxford Street has a dedicated takeover and new products
UNIQLO is stocking the Disney x Formula 1 collection across four London locations; the first time this six-piece collection has been carried in a UK store
Look out for bespoke Disney x F1 black cabs
What’s happening with Disney and Formula 1?
Disney’s presence at Silverstone isn't a one-off. It's marking the European debut of the global Disney x F1 collaboration called "Fuel the Magic". As part of a wider celebration at F1 races, so far:
Mickey Mouse has conducted the Fountains of Bellagio at the Las Vegas Grand Prix
A Formula 1 car installation appeared in Tomorrowland at Shanghai Disneyland for the Chinese Grand Prix
Minnie Mouse waved the chequered flag for an F1 ACADEMY race at the Canadian Grand Prix.
Disney is celebrating it’s collaboration and going all in on creating magical storytelling experiences that feel like they belong in a park as part of the collaboration.
Magic In A Minute
Disney has launched a limited-edition Disney x Formula 1 range for the 2026 British Grand Prix at Silverstone (2-5 July), including a seven-piece collection, a new F1 ACADEMY range, a Disney Store-exclusive Mickey plush and collectible pins, plus West End performances of The Lion King and Hercules and surprise Mickey and Minnie appearances at the track. The collection is live now at fanatics.co.uk, and Oxford Street's Disney Store, F1 Hub, and four UNIQLO stores are all carrying it.