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The Disney Store’s successful concession stores that popped up as part of the Most Magical Christmas collaboration between Selfridges and Disney Store UK are being made permanent in Birmingham and the Trafford Centre.
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The Magic Returns to the Midlands
Opening in mid-July 2026, a new immersive Disney Store concession is coming to the UK high street in the heart of Birmingham Bullring’s Selfridge’s store. The new concession is designed to give fans of all ages easier access to the stories and characters they love, through Disney Store products.
Patrick Segar, Global General Manager of The Disney Store and VP, Retail Marketing of Disney Store, said:
"We are incredibly excited to bring Disney Store to Birmingham and create a new destination where local fans and families can experience the wonder of Disney in person."
The Magic Continues In The Trafford Centre Too
The Selfridge’s Disney Store concession has also continued in the Trafford Centre after a successful Christmas opening for a “Most Magical Christmas”. Anyone dropping into the Trafford Centre Selfridge’s store will have seen the Disney Store concession has continued since the opening.
In store just last weekend, Disney Adventure World products were on display to buy, along with Disney Ears, and other Disney Store items and soft toys.
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What Can Shoppers Expect In Selfridge’s Disney Store Concessions?
Expect a fully curated, premium Disney shopping experience. Whether you are wrangling toddlers or shopping for your own park outfits, the new space will feature official merchandise spanning franchises Disney, Pixar, MARVEL, and Star Wars.
A curated range of merchandise from apparel and accessories to stationery, plush toys, and highly sought-after collectibles. You can expect to be able to try on merch with dedicated fitting rooms.
Exclusive launches will continue to be a part of the store experience, like the The Magic of Disney Pin Event. Seasonal launches, limited collections, and special opening promotions will all be part of the Disney Store concession.
Will Physical Disney Stores Return Across The UK?
It has been over 5 years since the Disney Store has had a physical store in the UK, other than in Oxford Street in London. While there is no sign of store returning across the UK, the confirmation of permanent concessions in Selfridges in the Trafford Centre and the Midlands is great news for UK Disney fans north of the M5 corridor.
The joy of entering a Disney Store and seeing walls of soft toys is not quite the same in the concessions stores, but with three continuing Disney Store concessions in the UK in:
Birmingham Selfridges
Trafford Centre Selfridges
Oxford Street Selfridges
It is a physical shop for Disney fans to enjoy. And who knows what the future may hold if these concessions continue to be successful.
Magic in a Minute
Disney Store concessions to be made permanent in two Selfridges Stores in Birmingham and the Trafford Centre, bringing physical Disney shopping experiences north of the M25 corridor. It’s great news for UK Disney fans of all ages.