Disney Store and Selfridges Bringing Sunshine Yellow Twist to Christmas Merch 2025

This November, two icons of British shopping and storytelling are joining forces to bring a burst of sunshine to the festive season, Disney Store and Selfridges have announced a brand-new, limited-edition collection celebrating the warmth of Winne the Pooh, and the unmistakable Selfridges yellow that brightens Oxford Street every Christmas.

If you love collecting Disney merch, or simply want something joyful to gift this season, this collaboration is one to mark on your calendar. And get in quick, as we expect stock to sell out both online and in store pretty quickly.

A Festive Collection Like No Other

Launching on 6th November, in conjunction with the start of “A Most Magical Christmas” in stores, the Disney Store at Selfridge’s range features an eye-catching line-up of soft toys, pins, and accessories. All items are crafted in Selfridge’s iconic yellow hue.

Highlights include:

• Winnie the Pooh & Friends plush: Pooh, Piglet, Tigger, and Eeyore in all-yellow designs available in small, medium, and super large sizes

• Plus bag charms and, limited-edition pins featuring Hundred Acre Wood favourites

• A Mickey Mouse collection pin created especially for this partnership

• Create-Your-Own Yellow Headband Plush, available exclusively at Selfridge’s London

• A special-edition Mickey Mouse ears headband - expect a chic cheerful vibe

• A collectible Disney Store key, designed in classic Selfridge’s style

To celebrate this product launch, the famous and nostalgic Disney plush mountain inside Selfridge’s London will be completely reimagined as a yellow Winnie The Pooh and Friends paradise. Perfect for a quick UK Disney festive selfie to keep those Disney blues at bay, and perfect for just adding some Disney magic to festive shopping experiences.

Why UK Disney Fans Should Get Excited

This isn’t just another merch drop, it marks a collaboration with an iconic British Department store that is a celebration of two cultural icons here in the UK.

Vicky Woods, Director of Disney Store EMEA, summed it up perfectly. She said:

The partnership is also part of “A Most Magical Christmas”, Disney’s wider festive takeover of Selfridge’s stores in London, Manchester, and Birmingham. Expect Disney themed windows, more than 60 collaborations, and two limited-edition Disney versions of the famous Selfridge’s yellow bag. Expect a full-scale festive wonderland.

How to Shop the Collection in the UK

The Disney x Selfridge Yellow Collection will be available from 6th November 2025:

• In Store at Selfridge’s London, Selfridges Birmingham Bull Ring, Selfridges Manchester Exchange, and Selfridges Manchester Trafford Centre

• Online: DisneyStore.co.uk

If you’re hoping to grab one of the collector’s pieces, especially the soft toys or headband, it’s worth shopping early, Limited drops like this tend to sell out fast, particularly ahead of Christmas.

Those visiting Selfridge’s London on launch day will also find an exclusive in-store display and photo spot, ideal for Disney fans, families, and anyone who loves a bit of festive sparkle.

Magic in a Minute Round-Up

Two icons; one dazzling collaboration. Disney Store and Selfridges brings a sunshine-yellow twist to your Christmas shopping from the 6th November. Expect collectable pieces, nostalgic charm, ad a perfect excuse to add a little something Disney to your festive wish list. You could even get yourself a little present as you start the Christmas shopping.